Game theory aims to shed light on outcomes where multiple actors operate.  Dry academe often assumes “ceteris paribus” even in social sciences, but in the real world when we are trying to anticipate the outcomes of decisions one actor makes it is essential to consider the possible and likely responses of other actors.  Focus on their incentives to understand what they will do.

The twin themes of game theory and incentives course through all of life, including business life.  Once you know what to look for and recognise, you see it everywhere from the kindergarten to Camp David.

Possibly the best known example of game theory in practice helps us understand the nature of bilateral relationships that can veer to the fractious: Mutually Assured Destruction.

MAD underpinned the Cold War nuclear calculus.  With nuclear weapons that would be certainly be fired in retaliation to any pre-emptive launch, it entirely disincentivized any such pre-emptive strike.  Within the defining framework of such knowledge (which assumed decision-making power structures were rational as to each side’s own interest), something like normal diplomatic relations and, for example, weapon reduction treaties, were possible.

Yes, game theory often concerns itself with matters that are far from a game.

The relevance of this point for MGA arrangements is that if they are one-sided you cannot establish normal relations that should ensure the spoils are fairly shared.  If a carrier is able to exit at short notice “for convenience”, it holds unreasonable power over the MGA.  But equally the MGA needs to accept submitting to sanctions should it fail to meet reasonable targets.  Only within a framework bounded by each party’s power over the other will there be a fair ability to operate and negotiate long term mutually favourable outcomes.

The Calibrant approach to contracting MGA / Carrier arrangements is to have hard limits that should never come to play but which encompass some inner-tramlines that define normal operating outcomes.  For example:

  1. A multi-year arrangement which commits the carrier long-term provided the MGA performs within the tramlines.
  2. The tramlines are clear and are defined by a version of the combined ratio (or similar) that includes everything controlled by the MGA.
  3. The measurement of performance relative to the tramlines should be current, frequent and objective.  It must certainly include accident period results.
  4. Exceeding the maximum permissible combined ratio must lead to rapid correction or the ability of the carrier to impose sanctions, possibly triggering an immediate exit right.
  5. Exceeding targets should lead to profit commission for the MGA.
  6. Data quality must be high to enable the measurements above to operate with credibility.

Within such a contractual framework, the management of performance within a productive relationship, that never needs to invoke hard contractual rights, is entirely possible over the long term.  This marries a typical MGA need – committed and stable capacity – with the carrier’s objective for business outside its core operations with reasonably assured margins. It’s a game where everyone’s a winner!

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