Over the course of a year, many subtle changes are typically made on a given portfolio, some knowingly instigated like changes to rating relativities or the target market, and others that are part of the normal ebbing and flowing of the cycle, such as unintended mix changes through competitor activity, or a deterioration in claim trends. If you are an insurer overseeing delegation from a distance, then the ability to monitor the impact of these adjustments (both the intended and unintended ones) can be very difficult indeed. The critical observation needed is to ensure that emerging results are in line with expectations.

Hopefully though, as all these changes impact a portfolio and start to earn through, the water remains at a constant temperature, but ‘hopefully’ isn’t really good enough. Leave it until the end of the year to find you have a loss making scheme can be the ‘boiling point’ where insurers withdraw capacity and the MGA therefore becomes the unfortunate frog.

Organisations (MGAs and insurers alike), that take portfolio management seriously are constantly taking the temperature of the water (or loss ratio) is starting to get a little hot, then more cold water (otherwise known as profit improvement actions) are added at the right time preventing the water from ever reaching the boiling point scenario.

This can be difficult to achieve for many reasons:

    • The expertise and/or resource just isn’t available to apply the appropriate oversight

    • There is a constant stream of urgent of competing priorities that distract from sound portfolio management activity

    • Perceived lack of data or the inability to effectively analyse the available data

    • The portfolio management process just doesn’t exist within the business or accountability for this is disparate

The good news is that all of the above points can be easily addressed through having the right tools in place. An effective portfolio management system makes the analysis quick and easy and can work around perceived data quality issues with some relatively painless upfront planning and structuring. In our experience we typically find that the data quality is rarely the main issue that prevents solid portfolio management from taking place.

If resource remains a challenge, then it is easy to back this up with external support which comes hand in hand with a portfolio management framework and software. The cost is of this more than pays for itself when you consider the loss ratio improvements that are made (typically in the region of 2 – 5% pts). Troubleshooting individual portfolios is often a very successful process to undertake on more problematical schemes – the actions identified coupled with the implementation and monitoring plan can deliver double digit improvements.

Portfolio management is a process, not a one-off event, therefore an additional benefit of having the external expertise on hand is to support that continuous process. When you combine with this the focus an external partner can bring in analysing and delivering the insight across the full breadth of a portfolio (financial, underwriting, operational or otherwise), you have a very powerful and value enhancing tool.

The moral of the story is that portfolios don’t regulate the temperature themselves. They require constant analysis and adjustments to ensure they don’t reach boiling point. So, whatever you do, however you do it, don’t become the unfortunate frog!

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