Efficient or effective?
The ineffable question of the “effs”. What should a business aim for – and more specifically, for us, the underwriting function in an insurance business – efficient operations or effective decision making?
At a dinner party, or in the pub, when asked “what do you do?” How many of us take the path of least resistance and give a generic “I work in insurance” response?
In that situation, how many of my underwriting colleagues use the word “underwriter”? It invariably leads to a string of follow-up questions, usually starting with “but what does that mean?”.
So, what does it mean?
In the *mumble* years that I have worked in the insurance industry I have never seen two organisations categorise underwriters in exactly the same way, be it the hallowed room of Lloyd’s, a volume driven call-centre or somewhere in between. I’ve been there and got the t-shirts to prove it.
Some have an actuarial or pricing focus, some are tasked with relationship management and some gear themselves more towards the customer facing product and documentation – the “colouring-in department” as one manager once referred to us. I confess that I’m rarely without my handy red pen for correcting wordings or reference guides, but I do so not just for the fun of it but to protect the customer and the insurer from unexpected or unacceptable outcomes. Nobody wants to find out the hard way that a £multi-million loss could have been avoided but for the want of a comma, or a poorly worded question.
Fundamentally, the underwriting function is to decide what risks to accept, on what terms, and at what price. The key word being “decide”. Underwriters are there to make decisions. To make the rules, not to blindly follow them.
So, if being a decision maker is what makes an Underwriter, what makes a good Underwriter? Good decisions.
We should make the rules, but we must do so based on sound principles born out of thorough insight and analysis. Equally important is the ability to measure the efficacy of your actions and a willingness to make appropriate adjustments in a timely manner. Monitor, assess, adjust … rinse and repeat. Yes, if your data is sound (and it’s often a big ‘if’) then there is software out there that can crunch the numbers and make reasonable predictions. But what about the human element? The end customer at the heart of all our decisions. Can a machine ‘learn’ compassion, or simple common sense?
At the end of the day, call yourselves what you like. But ask yourself this: Are you doing the right thing? If so, then to Hell with AI and the rise of the machines – they’ll never take us alive!